When it comes to creation of content, some people create
content that audience loves to read; and some can create something which can
easily get into the spotlight of search engines. And then, there is the third
kind of writers who manage to focus on both of the aspects while writing a
piece of content. Nevertheless, such people are quite rare.
When we talk about creation of high quality content that is
engaging as well as SEO-friendly, we must talk about the exact ways this type
of content can be created and it would also be worth mentioning how to avoid
mistakes that make the content a poor piece of work.
Keyword research
Your main purpose of writing is to promote your product or
service over search engine. So, you will have to play with the search keywords
and terms which are going to make your content discoverable. So, you will have
to focus on keyword research before anything else. The matter of fact is that
keyword research is going to give you the direction of your content.
List of related keywords
While researching for the main keywords, you will have to
look for the additional keywords which are relevant to your topic. These
keywords are going to supplement your main topic in order to make it discoverable
among a wider audience.
Title tags that are engaging and optimized
You wouldn’t be able to get traffic to your blog even if you
have nicest piece of content but your tittle tag is not quite engaging and
SEO-friendly. An ideal title tag is mainly based on 60 characters and it
includes main keyword. There are a few factors which you will need to take into
consideration if you want to create an ideal title tag. Those factors include:
- An explanation on how to do something
- Credibility
- Capability to create curiosity
- Prompting the readers to ask themselves some questions
- Explanation on why your brand is the ideal solution for the readers
It may sound like a lot of things for a 60-character title
tag but it is something you can pull of. It just needs some thought.
Now, forget about the keyword research and write
Since you have worked on the keyword research and created
the title tag of your choice, it is now the time to create the content. Don’t
think about SEO at the moment. Just try to make the content as engaging as
possible. Start writing and make sure that you are only focusing the readers at
the moment. Since it is the first draft, it is going to be based only on the
concept which prompted you to write this content.
Read the content you have created
After creating the content, you will need to read what you
have created. There are going to be a lot of errors because you wouldn’t have
worked on the technicalities and perfections. The initial reading is going to
let you know about the errors. So, you can mark those errors.
Correct errors
After reading and marking, correct the errors. The content
quality will improve greatly but it may still contain errors. So, read again,
mark errors, and make corrections.
Optimization
Look at the content copy. You should be able to see the
portions where you can make changes to make the content a nicely optimized
source of information. It means that you can now insert main and additional
keywords to make the content engaging as well as SEO friendly.
